Pulse cycles
logo and identity

Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. With a compact set of models they’ve managed to cover most of the mountain bike disciplines. One of their competitive advantages is the price. Pulse are able to significantly reduce the price of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space.

 

Roles
— Logo design
— Custom typography
— Brand identity consulting

Brand keywords
— Robust
— Neat
— Affordable
— Innovatiove
— Reliable
— Passionate

pulse-logopulse-logo
pulse-the-ideapulse-the-idea
pulse-photo-detail-1pulse-photo-detail-1
pulse-photo-detail-2pulse-photo-detail-2
pulse-photo-two-detailpulse-photo-two-detail
pulse-typography-evolutionpulse-typography-evolution
pulse-big-bike-sidepulse-big-bike-side
pulse-bike-models-sidepulse-bike-models-side
pulse-bike-frontpulse-bike-front
pulse-main-color-schemepulse-main-color-scheme
pulse-inside-the-factorypulse-inside-the-factory
pulse-factory-onepulse-factory-one
pulse-factory-twopulse-factory-two
pulse-action-timepulse-action-time
pulse-action-photo-onepulse-action-photo-one
pulse_MG_0055pulse_MG_0055
pulse_MG_0179pulse_MG_0179
pulse_MG_0203pulse_MG_0203
pulse_MG_0275pulse_MG_0275
pulse-thank-youpulse-thank-you