Hey, I’m a multidisciplinary product and brand designer, an entrepreneur with diverse experience in print, advertising and digital experiences. I’ve formed and led teams, worked solo for clients and on personal products. My work is often published in renown websites and books. I’ve founded pioneering creative studio at the age of 24 and sold my shares 8 years later. I’m currently a co-founder and creative lead of a new and compact design and development studio in Sofia – Norre Lab.

Since 2002 I’ve been fortunate enough to gather invaluable experience while working with influential brands such as Product Hunt, NYU, Chaosgroup (V-ray), Skype, Ellesse, Playboy Magazine and more. I work directly with clients, or as freelancer with agencies, studios and start-ups. Being able to work with international clients helps me understand the cultural differences.

I believe in research and process driven design that leads to honest, sustainable, distinctive solutions and business growth. Being and entrepreneur myself helps me understand clearly the business process and goals behind every brand.

Among my sharpest competitive edges are honesty, curiosity, critical thinking and …

My greatest inspiration comes from the natural environment of the mountains. You’ll often find me deep into the Alps skiing, snowboarding or hiking, always accompanied by my digital camera.

Awards & recognition

Feb 10, 2017 – Behance.net
Pulse cycles logo and identity featured in Behance.net – Graphic design curated gallery. View here

Dec 28, 2015 – Logolounge 9
Five of my logos were featured in the print book "LogoLounge 9: 2,000 International Identities by Leading Designers" – by Bill Gardner. View here

May 13, 2015 – Behance.net
4Beats iOS app featured in Behance.net – Interaction design curated gallery. View here

Jan 6, 2014 – Behance.net
Metronome iOS app featured in Behance.net – Interaction design curated gallery. View here

Oct 27, 2014 – Behance.net
4Beats iOS app featured in Behance.net View here

Apr 16, 2013 – Behance.net
Metronome iOS app featured in Behance.net View here

Jul, 2013 – Logo Talks II Book
Selected logos and identities published in the book “Logo Talks II” by Artpower. View here

May 25, 2013 – Behance.net
Mettasense logo and identity featured in Behance.net – Graphic design curated gallery. View here

Aug, 2012 – Colorgorize.com
Tradeo.com website featured in Colorgorize.com – Roles: Creative direction, Web design. View here